Our Story: Shaping the Future of Sports
The untold stories of emerging sports legends begins here.
Our Journey From Vision to Reality
The Saudi Sports Company was launched in 2021 with a bold ambition—to become the definitive platform for sports in Saudi Arabia and the MENA region. Beginning with the exclusive rights to the Saudi Premier League, we quickly established ourselves as the home of premier football in the region. But our journey didn’t stop there. Inspired by the transformative goals of Vision 2030, we are committed to playing a central role in turning Saudi Arabia into a global sports hub. This vision drives us to expand our portfolio to include a wide range of local and international sports while elevating the standards of sports broadcasting to new heights. Through our efforts, we are not just broadcasting games; we are bringing the thrill of sports directly into the hearts and homes of our viewers. Every match, every victory, every moment of triumph is more than just a spectacle—it’s a story that resonates deeply with our audience. Our mission is to capture these moments and deliver them with the passion and excellence they deserve, connecting fans with the sports they love in the most meaningful way. Our history is a testament to our relentless pursuit of becoming the heart of sports in the region, and our future is firmly rooted in the aspirations of Vision 2030. Together, we are not just witnessing the evolution of sports in Saudi Arabia; we are bringing those powerful, unforgettable moments to life, right where they belong—in the hearts of our viewers.
Our Vision: Leading the Future of Sports
Our vision is to be the premier sports platform, not just for Saudi Arabia, but for the world. We are dedicated to raising the bar for sports broadcasting, ensuring that every event we cover is presented with the highest level of quality and professionalism. As we look to the future, we are committed to setting international broadcasting standards for the numerous global events that will take place in the Kingdom, all leading up to our ultimate goal: supporting Saudi Arabia’s bid to host the 2034 FIFA World Cup. Our vision is not just about leading in sports broadcasting; it’s about creating a legacy that will inspire generations to come.
Partners
Team Up with Us!
At Saudi Sports Company, we collaborate with industry leaders to bring the most prestigious sporting events and content to our audiences across Saudi Arabia and the MENA region. Our partnerships provide brands with unparalleled opportunities to connect with a passionate and engaged sports-loving audience. By aligning with us, partners can leverage the vast reach and influence of our sports programming to elevate their brand presence and forge deeper connections with consumers.
Together, we create powerful synergies that amplify the impact of sports, making it more than just a game—it’s an opportunity to inspire, engage, and grow. Join us on this exciting journey as we continue to lead the way in sports broadcasting and innovation.
Bespoke Opportunities
Have an idea that's unique and ambitious? We offer customized partnerships designed to align with your brand's unique vision and objectives. We are ready to collaborate and bring your idea to fruition. Partner with us to design a package that resonates with our passionate sports audience.
Our Team
Abdallah AlNafae
Abdallah Mansour
Abdulaziz Al-Baker
Abdulaziz Al Jawhar
Abdulaziz AlShadidi
Abdulrahman Alhamed
Amir Abdelhalim
Basel Aladwani
Faisal Al Junaidi
Haifa Al Mami
Manal Basrawi
Mohammed Khatim
Mubarak AlWesmi
Naif AlMutairi
Turki Al Shedayyed
Turki Al Turki
